Employer Branding

I am doing a non research based project on 'Employer Branding' in my college. I must say it's very insightful and fun :-)

I have few inferences which I personally feel very strongly about. They are as follows:

• Employer Branding should be leveraged as a Strategic Value Driver…
• Focus more on the internal customers during the Employer Branding Process…
  
• Relevance of Employer Branding will increase in post economic downturn situation…
• Web 2.0 can be leveraged for Employer Branding purpose…
• Creating a superior Employee Value Proposition is more important than marketing the company as a ‘Best Employer’…
• Product/Service Branding should have a greater budget allocated than for Employer Branding…
• Your former employees are the best ambassadors for your ‘Employer Branding’ process…
• It makes sense to use TV commercials for ‘Employer Branding’ process…
• The management philosophy and the internal culture influences the ‘Employer Branding’ process the most….
• Employer Branding can be best used for Talent acquisition and retention…
  

Howzzzattt????????